This is a term used in church planting circles for starting your church without a big splash. The idea here is to just start and eventually have a big promotional launch at a future date. Our official launch date is October 21st. We will do one service at 9:00am. As for the big launch date. It looks like december 24th will be our "Big Splash". I am working on a sweet promo to get into people's hands to let them know about the service.
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